Problem:
Put Duolingo into the hands of 16-22 year olds and inspire them to learn a language and implement it into their daily routine
Target Audience:
16-22 year olds
Insight:
Young adults are stressed and bored as they are not able to travel during the COVID-19 pandemic.
Solution:
To inspire young adults to get travel ready by learning the languages of the countries of their holiday destination after the relaxation of rules and regulations relating to travel, due to the COVID-19 pandemic.
Big Idea:
GET TRAVEL READY
